Thursday, 10 November 2011

Successful Entrepreneurship: An Overview Of Finance

By Scot Greg Harding


Today, we live in a world that has more opportunities than ever before. It is the best time in history to start a business. Not only are there more opportunities, there are more resources at one's disposal and many more markets to venture into.



However, it doesn't mean that anyone can start a business and make it a billion dollar enterprise in a month. There are several problems. One has to first put together a business plan and take care of the financing of the business as well.

What type of business are you going to start? Why that? How do you differentiate yourself? Have you thought of the hiring processes? Do you already know how your team should look like? These are but a few of the questions that you'll need answers to.

Financing can also be a big headache. It is certainly easier to get financing for a small business these days. It is easier to pitch VCs and secure funds.

It is critically important that your ideal is not just another of those run of the mill ideas. It doesn't really matter how you see your idea -- what matters is how the VCs look at it. A number of people pitch these VCs every day. However, people who are going to finance you have the experience to differentiate wheat from the chaff.

Venture capital is not the be all and end all of it though. Today, banks are keen to provide loans to those who have a good business model at hand. Venture capital has another advantage though -- you get people who have already experienced what you are setting out to and can offer you some very helpful advice. It can help you quite a bit as you go.

It is also crucial that you plan your marketing for small business. Marketing is an integral part of your business, no matter how good the product is. It should be there right at the top when you plan your business. How are you different? How would you reach your market? Where do you see the business in 3 years?

The way the media and everyone else cover a startup makes it look like it's easy becoming a founder or running a startup. However, the reality is the exact opposite. Working on a startup is a tough job, a really, really tough job. Even after you're successful, you still have to clock overtime to make sure that the company sustains the success. The results are sweet though.




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