Friday, 22 December 2017

Tips From The Professionals To Entrepreneurs In Need Of Venture Capital Funding

By Donna Hayes


Expanding a newly established business takes a lot of money. For those entrepreneurs whose business assets are primarily intangible, getting a conventional loan from a traditional financial institution or from an angel investor may not be appropriate. They need venture capital funding instead, and should consider the advice of experts.

If you don't already know the difference between angel investors and venture capitalists, you probably aren't going to be of interest to big time investors. Angel investors tend to be friends, family, or others willing to make an investment in a business that is just starting. You might offer them equity in your company. High risk enterprises, like software design and biotech companies, need investors willing to take calculated financial risks when they see the possibility of high returns.

These are not easy business deals to make. Your business has to be growing at a high rate, and you will have to prove why that trend will continue. You will have to do extensive research to find an investor who meets your needs and vice versa. You want an investment firm with ties to your field and that has a history of investing the kind of money you need.

While you are researching you will probably come across companies offering to sell leads and investor databases that will ensure you find the funds you need. They might advertise that they can get the attention of the decision maker, who will read your business summary and be so impressed that you will get a call from him right away. Experts say that's not the way it works.

Bulk emails aren't the way to go either. Investors see these all the time and recognize them for what they are. Don't waste your time on a one-size-fits-all email that will fool no one, and might alienate a potential investor because you handled the initial contact badly. You should concentrate instead on the investors most suited to your situation.

Once you have narrowed the field, you have to make a plan to approach them. Finding out as much as possible about them will help. You may know someone who is in the same alumni association for instance. You should contact anyone who worked closely with the investor on a similar project. You could even attend an event where the investor is speaking and try to introduce yourself once the event is concluded.

You will have to be smart to get the attention of one of these investors. They are inundated with requests, and only respond to a few. You need a great tag line that describes your company in a few words and a summary video good enough to get you through the door to make a pitch.

There is no guarantee your business will be the next big internet sensation. You have to be resourceful and smart to get it off the ground and even more creative to get it to the next level. A risk taking money partner can make all the difference between success and failure.




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