Saturday, 16 September 2017

Why All Real Estate Agents Must Embrace Social Media

By John Green


According to experts, more than 90% of all businesses have benefited from social media in various ways. But what does this mean for Bachelor Gulch real estate agents? Well, from generating more exposure for your agency to connecting with current and potential clients, there's a handful of benefits you stand to reap by embracing the trend.

Convincing the shrewd, tech-savvy consumers of today to work with your agency will only be possible if you have a credible reputation. Most people use social media channels to research local businesses, which means you must position yourself properly on these platforms. Here, you should provide your audience with insightful, quality content that will keep them engaged. With the right approach, you'll eventually be seen as a leader in your industry and attract more clients as a result.

Perhaps the biggest benefit you stand to gain from social media is the ability to network with your contacts easily without meeting them in person. Whenever your followers share your posts on their own profiles, you'll be getting closer to other people who might need your services at some point. Social networks can also help you align with other successful realtors and learn from them as well.

Marketing your agency in many different ways is crucial in widening your exposure beyond your current reach. Blogging, posting interesting stories on your profile and uploading videos are just but some of the techniques you could keep your campaign fresh and relevant in the minds of your followers. And thanks to the sharing capabilities of social media, you can be guaranteed that your messages will reach out to more prospects than ever before.

Creating new and original content on an ongoing basis is crucial in drawing more visitors to your website. But did you know that sharing this content on social media could bring in more traffic and improve your search engine rankings at the same time? By giving your subscribers and followers more access to your site, you'll be earning more back links for your web pages, and search engine algorithms will definitely take notice. Not to mention the highly targeted prospects that have more likelihood for conversion you'll be getting as well.

Including social media in your advertising strategy will help you showcase your agency without having to spend too much of your time and money. Compared to other channels, the paid promotions offered by most social networking sites will be significantly cheaper. You also get the ability to target your audience with keywords and such, boosting the efficiency of your campaigns as a result.

Being active on social media is crucial in enhancing your company's trustworthiness. More people, especially millennials, now view these platforms as a means through which they can communicate directly to brands. Besides developing a community of loyal prospects, social media could also allow you to transform a customer's negative experience into a positive one, with both of you benefiting as a result.

It's safe to say that social networking is now the go-to marketing platform for all businesses. If you're not sure if it's worth your effort, consider the fact that more than 70% of consumers now use the medium to research products and services. So start working on your social media marketing strategy soon, and seek assistance from a professional it seems too daunting.




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