Wednesday, 12 June 2013

How To Make Your Popular Condo Website Work

By Jay Walker


You need to work at it if you want your condominium information site to start making you money. Procrastination is only going to lead to disappointment, so stay on point and focused. Fresh content will keep visitors coming back for more, and smart marketing will bring in new traffic. Here are some ideas for implementing the types of winning strategies that make sites successful.

To put a personal touch on your condominium information site, make a video with you in it and upload it. Better yet, make the video of yourself using a product on your website. You can both educate visitors about the product and show that you're a real person to the visitors. Even if it isn't a Hollywood movie or anything, visitors will appreciate the personal touch.

When using images of people on your condominium information site, make sure that the images you select portray people that are friendly and exemplify your brand image. Chose full body images over head shots and add captions to make the images more meaningful and relevant. Make sure that your images appear to belong on the website and do not look like advertisements.

Always check for dead or moved links in every page of your condominium information site. There is nothing more annoying to a viewer when he clicks on a link and receives a no-show. Verify that all links are working and that the overall layout of your website has a natural flow.

If your site is only compatible with Internet Explorer, you're going to be missing out on an increasingly large population of internet users. More and more people are switching their preferred browsers to servers like Firefox and Google Chrome, so it is imperative you make your site compatible with those browsers.

A successful condominium information site should be search engine optimized and must have the right keywords, meta tags, links, permalinks in it so that it may appear when it is searched in the search engines. Although you are making your site for your visitors, but they won't get to them if it is not search engine optimized.

Ensuring that your home page proudly displays all of your branding elements will help let your visitors know why they've made the right choice in navigating to your condominium information site. In doing so, your home page should clearly explain your mission and your identity as an online business.

Visitors want and need a way to be in contact with you. If they ever have questions while perusing your site, it would be beneficial to them to know that you are they in case they need to reach out to you. Provide your visitors with the usual contact information, especially an email address and phone number. If you wish, you could include a contact form for users to leave their comments or messages for you.




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