If you've never heard the name Bruce Karatz, it's one that you should know. He's done plenty of charitable work throughout the years, but his impact at KB Home is still felt today. The once time CEO made some remarkable changes in his time there. You wouldn't believe how one man managed to change the face of a company forever.
Back in the 70s before Karatz founded the Keep Your Home Foundation in 2007, KB was just an upstart home builder. They had been building creative homes for some time. But they hadn't really managed to become a dominant force in the market just yet. That was until the 90's really.
The home became extremely popular, and after this Karatz now a dedicated humanitarian attained worldwide acclaim for his ability to design houses. Leading to his becoming the CEO of KB Home shortly thereafter. From there he would go on to revolutionize the company. Including the entire structure of how KB Home does business.
As CEO of KB Home, the biggest innovations were yet to come. Previously, the company had just been a homebuilding organization. They really only build homes as they saw fit. Being then forced to wait until a buyer emerged.
The reason that this was so effective, was because it meant a house was sold before the thing was even completed. The problem with building a house first, is that you've got to go out and find a buyer, which sometimes proves to be impossible.
By meeting with a representative, now you're able to design your own home from the ground up at KB. That's the beauty of the company, and it ensures people get exactly what they're looking for when it comes to getting a good home.
This type of popularity has lead to KB Home being traded on the NYSE. The most successful home building company around, they are always starting new projects.
Perhaps the coolest thing though, is how they have involved since then. Under Bruce Karatz's guidance, they have become a more energy efficient company. Building energy efficient homes, anybody can afford.
Back in the 70s before Karatz founded the Keep Your Home Foundation in 2007, KB was just an upstart home builder. They had been building creative homes for some time. But they hadn't really managed to become a dominant force in the market just yet. That was until the 90's really.
The home became extremely popular, and after this Karatz now a dedicated humanitarian attained worldwide acclaim for his ability to design houses. Leading to his becoming the CEO of KB Home shortly thereafter. From there he would go on to revolutionize the company. Including the entire structure of how KB Home does business.
As CEO of KB Home, the biggest innovations were yet to come. Previously, the company had just been a homebuilding organization. They really only build homes as they saw fit. Being then forced to wait until a buyer emerged.
The reason that this was so effective, was because it meant a house was sold before the thing was even completed. The problem with building a house first, is that you've got to go out and find a buyer, which sometimes proves to be impossible.
By meeting with a representative, now you're able to design your own home from the ground up at KB. That's the beauty of the company, and it ensures people get exactly what they're looking for when it comes to getting a good home.
This type of popularity has lead to KB Home being traded on the NYSE. The most successful home building company around, they are always starting new projects.
Perhaps the coolest thing though, is how they have involved since then. Under Bruce Karatz's guidance, they have become a more energy efficient company. Building energy efficient homes, anybody can afford.
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