During the 80's KB Home was thriving. But it was a company that was still built on a foundation that's not always the most successful. That's why when Bruce Karatz took over, he came up with a fundamental way to change the company for the better, and to ensure that they would profit much more successfully in the future.
Originally KB Home was just a home building organization. Meaning they built houses for as cheap as possible, to turn them over and sell them for a profit. But this wasn't always the best strategy.
Then rebuilding after Los Angeles riots came up with a new way for the company to operate. Instead of taking on the financial risk of building the homes without a buyer lined up, they instead switched to building homes people designed themselves.
With this new business strategy, you had people already paying for homes that weren't built yet. That was great because it meant the home was already sold by the time the company was done building.
That's why KB home is one of the biggest home builders in the US, and why they've actually become the most successful publicly traded home company. Those types of accolades really speak for themselves.
That's led to many things, but pretty much enhanced customer satisfaction with the end product. You see people literally get to go design a house when they work with KB Home.
You get to go to one of their home warehouses, and actually meet with experts about your home. Then you're able to design a new home from t he ground up, with all of these great options at your disposal.
As an added bonus, specializing in custom home building put in tons of initiatives for clean energy. That means all sorts of ways that you can make a home energy efficient, and turn it into a fantastic money saver for the future as well.
Originally KB Home was just a home building organization. Meaning they built houses for as cheap as possible, to turn them over and sell them for a profit. But this wasn't always the best strategy.
Then rebuilding after Los Angeles riots came up with a new way for the company to operate. Instead of taking on the financial risk of building the homes without a buyer lined up, they instead switched to building homes people designed themselves.
With this new business strategy, you had people already paying for homes that weren't built yet. That was great because it meant the home was already sold by the time the company was done building.
That's why KB home is one of the biggest home builders in the US, and why they've actually become the most successful publicly traded home company. Those types of accolades really speak for themselves.
That's led to many things, but pretty much enhanced customer satisfaction with the end product. You see people literally get to go design a house when they work with KB Home.
You get to go to one of their home warehouses, and actually meet with experts about your home. Then you're able to design a new home from t he ground up, with all of these great options at your disposal.
As an added bonus, specializing in custom home building put in tons of initiatives for clean energy. That means all sorts of ways that you can make a home energy efficient, and turn it into a fantastic money saver for the future as well.
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