Monday, 15 October 2012

Fitzrovia, the Creative Hub of London

By Geremy Lomax


Fitzrovia is a town residing in central London that lays partly in Westminster and partly in Camden. Its name comes in part from Charles Fitzroy who developed land in Fitzrovia during the eighteenth century.

William Blake once lived in Fitzroy Square but it was further down the line that a group of actors, artists and writers chose the name Fitzrovia. Among them were Dylan Thomas, Augustus John, Virginia Woolf and Victor Passmore who would meet during the 1920s at Fitzroy Tavern. Fitzrovia began to grow into a media hub after the BBC established a presence in 1932 with a broadcasting house. During World War Two, George Orwell spent time broadcasting for the BBC from Oxford Street which lies south of Fitzrovia. The town also falls between Gower Street, Euston Road and Portland Place.

The town's bohemian atmosphere compliments its small yet charming streets and interesting array of small, quirky shops dotted between bigger brand names. It is now a home to many large companies present in the UK's internet, film and advertising industries. This area is becoming gradually more residential as the drab office buildings are transformed into new combined residential and work developments.

Bloomsbury is at the east side of Fitzrovia, overlapping the town in some areas. It is adorned with beautiful terraces that frame garden squares, still present from the early Victorian as well as Georgian eras. Most of these structures are open to the general public. Bloomsbury is unique in that it allows residents to fulfil their lives in one area, providing an experience similar to that of European cities but in the heart of London.

Bloomsbury is also home to the infamous hospital on Great Ormond Street which is surrounded by beautiful Georgian houses. Brunswick Center now boasts an exciting high street rich with modern and up to date shops and restuarants. The local universities bring students attracted to the rich bohemian atmosphere in the local neighbourhoods. Bloomsbury is also known to attract writers and artists as it did in previous years.

Knowing Fitzrovia

The properties in Fitzrovia are a mixture of spacious Georgian houses and the mansion flats that lie between Gower Street and Tottenham Court Road. Russel Square is home to converted flats and houses in red brick buildings and above local shops.

John Adams, the designer of Fitzroy Square, lays claim to the best road in this town, whilst Bloomsbury's popular roads are John and Doughty Streets.

Fitzrovia attracts people from all walks of life including media professionals, investors and outside families looking for a new home. Students are accompanied by families wishing to support them whilst they attend University. Gillian Anderson resides in the area and Ian McEwan lives in the famous Fitzroy Square. Guy Ritchie also owns property in this charming town. Bloomsbury provides a home to many barristers and judges from the High Court. Both areas boast a creative attraction for writers and actors as well as artists.

The people in these areas are reluctant to leave and the one obstacle is usually the cost of houses. The cost can become high and leave some families unable to upgrade to a house from a flat.




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