Saturday, 13 October 2012

Data collection for Estate Agents

By George Hamilton


Estate agents are frequently interviewing their audience. Every one, out of five people look on their individual details as a kind of product with which they can bargain for definite services from companies with. This figure goes on to rise in 25-40 year olds.

Consumers are judicious about which brands they share personal information with. While data privacy is a concern to a few, many are confident in sharing theirs. Trust is the key factor -people tend to share their data with brands and companies they trust. However, trust takes a long time to build and customers are seen disclosing more as the trust and relationship builds up.

Estate Agents need to understand that consumers will tell more if they were reassured that their feedback was only going to be used for beneficial and accountable purposes.

The proposition

No one alive will go into anything blindfolded. It is thus in the best of the estate agents' interest, to tell the customers why, and how the information they give will be used. The limpidity of it all builds reliance.

One can also go about data collection by according the consumers with countless choices. They will feel more comfortable sharing knowledge in the event that they are given the choice of disclosing only as much as they are comfortable to. They can also go back and alter the information they had earlier on given.

The most effective methods to gather data is by offering a substantial reason for consumers to share information. Instead of going ahead to ask about personal details, it is best to offer new package that requires consumer opinion.

Return for sender

Location-based data is also an effective way of estate agents serving their customers with the required information on their particulars. Thanks to mobile marketing, an application 'The Right Move' helps them serve their customers without being physically present.

This app allows people to stand outside a property, press a button to get located and be served the details of the house they are looking at. In this instance, consumers are happy to utilize the location functionality and it is clear to them why their location is being tracked.

It is vividly clear that younger people have a care-free attitude of sharing their information online through social media outlets. This is a clear display that these groups of people do not need to feel obliged to share their information as they do it at free will without much coercing.

Brands tendency for instance, some offer free Wi-Fi for anyone willing to part with their e-mail while others ask them to log in their websites using their Facebook login details. This way, they are able to explain to customers exactly what, how and why data is being gathered.




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