Tuesday, 15 May 2012

Lead And Time Management Real Estate Solutions

By Felipe B. McCluney


Lead generation and management software offer the best real estate solutions for vested brokerages in the present housing market. Real estate lead generation software tools and services save agents and brokers time and money by automating the lead process. Possessing qualified leads will enable realtors to focus on MLS listing, property showings, contracts, working with inspector, appraisers, lenders, title companies and all the follow up during escrow to close deals. Lead generation software will simply double office productivity and increase conversions.

Real estate lead generation system vendors also package management and support tools with daily updates. The lead management system will combine all updates into a fully integrated and supported database of national, regional and local MLS information to include FSBOs (for sale by owners), expired listings, and pre-foreclosures that will correspond well with real estate contract software. LMS provides all home owner contact information.

All leads are handled and qualified through national, regional and local public records searches, the MLS registry, tax lien records and the DNC Registry (do not call). Lead generation providers identify seller re-listing trends and select this information through special search algorithms that will provide the best conversion ratios. The results will present managed first contact opportunities for expired listings. The gain is compelling.

LMS simplifies the establishment of agency and management of listings by organizing all leads into a user functional database interface. In one form view, MLS histories, tasks and to do lists, print options for maps with driving directions are basic tools. Mail marketing campaigns are a simple mail merge to print for postal media steps that will help brokerages in establishing agency.

A lead management system with backend support is an absolute essential business tool in 2012. The National Mortgage Settlement provides $40,000,000,000 in aid to distressed home owners. Additionally, millions of delayed foreclosures will boost market inventories. Solvent home owners expecting a profit on investment will have a small window to sell before prices fall as a consequence. Sellers will be motivated to capture as much value. Loan modifications will lead FSBOs and broker listings. Market forces will drive both distressed and solvent home owners to sell and re-list multiple times to avoid total asset loss. FSBOs represent a large market for realtors representing buyers because sellers will be sensitive to listing costs and commissions as property values fall.




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