Thursday, 13 October 2011

Relationship between Insurance Education and the Insurance Industry

By Ed Hulse


Insurance education and the insurance industry is intertwined since for the industry to progress well, the consumers of its products must be educated about why they need to take coverage, the packages that are suitable for them and how they can benefit from such products in future.

Every insurer these days have an education department that aims at educating the public about the packages on offer and other important things. It is through these informative programs that the customer confidence is promoted hence leading to improved relationships.

It is not only the insurer itself that is supposed to educate the public about how they can benefit from the products. This is a task that is also done by its agents and intermediaries to help reach to as many people as possible. Risks are of diverse nature and it is through these learning programs that potential risks are identified and correct packages chosen The customers benefits immensely from these programs since they help reduce or mitigate risks that stand on the way of the insured.

Not all classes of persons are under same risks hence there is need to ascertain the possible risks that other people can go through and after doing this that a perfect risk coverage package is chosen. This is the reason for the diversity of products that are available in the market and the difference in them is targeted at different classes of people with different risk levels.

Educating people about insurance, the product lines that are available and how they can benefit from the packages are an important thing that must be done by an insurer. Education enhances confidence of consumers of risk coverage products and this will go a long way to cement the relationships between the company and its clients.

Confidence in the customers is cemented when the customers are confident about the accuracy of the information provided to them. Insurance education and the insurance industry are thus inter twinned and works together to deliver common objectives.




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