Can you remember the last time you spent the day shopping around, going from store to store, while flyers accumulated in your wiper blades? We are willing to bet it was not very long ago, and we are willing to bet exactly where those pieces of colorful paper ended up: the nearest trash can. Yet, we have some skillful advice surrounding these pieces of so called trash, and particularly the real estate flyers. These types of flyers can actually have some positive consequences you would have never imagined as you crumpled them into a ball of paper and shot them into a trash can.
Now, we understand why someone would not want to waste their time reading the flyer, or dealing with it, but we want to talk about why a quick glance could have a quick pay off.
However, have you ever really taken enough to think about why a realtor, or real estate company, or even a private seller may think about using a flyer? The truth is, it is an effective way of sneaking your business into someone else's possession. And in these economic conditions, no method can realistically get passed over.
Yet, there is a better reason offhand of why the real estate flyers circulating may be of imminent value to both parties.
For instance, flyers are often filled with contact info, down to websites and fax numbers, and that is what makes them so valuable. They are like business cards that you can't lose right away. Maybe you'll get ride of it right away, but all in all you are likely to let it scatter about your house and your point of view for a little while before you do, and the person who passed you the flyer is just waiting for something to stick.
That next time then, all you need to do is pull up the piece of paper from the drawer, and make a quick call. You will surely find someone waiting on the other end of the line with eager ears to hear what you have been thinking about in terms of making a big move.
Of course, there's even more.
Maybe the passer of the flyer was originally intending just to gauge a response from the flyers, and to see if anyone took the bait. Maybe they didn't at first, and so the realtor or what have you began to secretly offer an incentive to those who responded to the flyer, as a way of ensuring business and not having to eat the cost of putting flyers all around. If this happens, which it actually very often does, then you are all set.
Not only did you just establish a new relationship with someone in a specific and helpful line of work, but you just nabbed yourself a discount on the percentage of your closing costs! Don't believe us? Give it a try and tell us what happens. We know for a fact that this idea of incentivizing, specifically around real estate flyers, is big news right now. It speaks to a lot of what is going on in our broader economy, and it speaks to the friendliness and perseverance of conversational commerce. It is one of the few win win situations left.
Now, we understand why someone would not want to waste their time reading the flyer, or dealing with it, but we want to talk about why a quick glance could have a quick pay off.
However, have you ever really taken enough to think about why a realtor, or real estate company, or even a private seller may think about using a flyer? The truth is, it is an effective way of sneaking your business into someone else's possession. And in these economic conditions, no method can realistically get passed over.
Yet, there is a better reason offhand of why the real estate flyers circulating may be of imminent value to both parties.
For instance, flyers are often filled with contact info, down to websites and fax numbers, and that is what makes them so valuable. They are like business cards that you can't lose right away. Maybe you'll get ride of it right away, but all in all you are likely to let it scatter about your house and your point of view for a little while before you do, and the person who passed you the flyer is just waiting for something to stick.
That next time then, all you need to do is pull up the piece of paper from the drawer, and make a quick call. You will surely find someone waiting on the other end of the line with eager ears to hear what you have been thinking about in terms of making a big move.
Of course, there's even more.
Maybe the passer of the flyer was originally intending just to gauge a response from the flyers, and to see if anyone took the bait. Maybe they didn't at first, and so the realtor or what have you began to secretly offer an incentive to those who responded to the flyer, as a way of ensuring business and not having to eat the cost of putting flyers all around. If this happens, which it actually very often does, then you are all set.
Not only did you just establish a new relationship with someone in a specific and helpful line of work, but you just nabbed yourself a discount on the percentage of your closing costs! Don't believe us? Give it a try and tell us what happens. We know for a fact that this idea of incentivizing, specifically around real estate flyers, is big news right now. It speaks to a lot of what is going on in our broader economy, and it speaks to the friendliness and perseverance of conversational commerce. It is one of the few win win situations left.
About the Author:
Tori is a real estate professional who specializes in marketing for real estate agents.
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