With our ever changing world, the structure of business has been forced to adapt in order to remain successful. The case of real estate marketing is different in no way. For all intensive purposes, we should say that much like the door to door salesman or saleswoman, the old ways are dead.
Similar to the way in which the industrial revolution upended the ideas behind how to mass produce an item and therein how to ship a mass amount of a mass produced item all over the place, the Internet has caused the same excitement to something like real estate marketing. Granted, we're not saying that houses or condos are going to be mass produced and shipped around to clients, but rather, the Internet allows for information to get to those clients in nanoseconds.
Some time ago, real estate marketing was mostly operated in two formats, either by spreading a reputation, or by a newspaper advertisement. Usually one led to the other, as well.
As time progressed and technology improved and the ability to print became a household regular, then the process switched to a new method. The use of flyers and postcards became the norm to circulate your company, and to let them know who was around for when they needed. It opened a conversation.
It was an exciting idea, to be able to print on your own accord rather than paying a paper. It allowed you to spread a reputation and ad space on your own. It swallowed the previous methods and reinvented them. This is similar to what the Internet then did to all those mailings.
For instance, all of that paper was now overtaken by using digital web pages. Delivered postcards soon found their reprieve from mass electronic mail blasts. The ability to reach one hundred people over the course of a single day soon transformed into being able to reach one thousand people over the course of a single minute. This rapid improvement completely altered the personality of the business. Even the realm of reputation changed. While word of mouth will never fade away for good, a real estate group could post customer reviews on their web pages. This allowed for mass testimony to generate a web reputation in one fell swoop.
Putting everything in perspective, the Internet cut out the time of having to get somewhere. It created a new luxury for people who were always on the move and too stressed or too overwhelmed to be able to get done what they wanted, or find out what they needed. It was the ultimate personal assistant for everyone.
The most intriguing aspect is that it's not done yet. The manner of conducting business is still in flux, and it is a relatively positive one, at least in terms of real estate marketing. It has opened a door for realtors to reach a lot of people, and to reach a lot of people at once. There is no sign of changing speed anytime soon either.
Similar to the way in which the industrial revolution upended the ideas behind how to mass produce an item and therein how to ship a mass amount of a mass produced item all over the place, the Internet has caused the same excitement to something like real estate marketing. Granted, we're not saying that houses or condos are going to be mass produced and shipped around to clients, but rather, the Internet allows for information to get to those clients in nanoseconds.
Some time ago, real estate marketing was mostly operated in two formats, either by spreading a reputation, or by a newspaper advertisement. Usually one led to the other, as well.
As time progressed and technology improved and the ability to print became a household regular, then the process switched to a new method. The use of flyers and postcards became the norm to circulate your company, and to let them know who was around for when they needed. It opened a conversation.
It was an exciting idea, to be able to print on your own accord rather than paying a paper. It allowed you to spread a reputation and ad space on your own. It swallowed the previous methods and reinvented them. This is similar to what the Internet then did to all those mailings.
For instance, all of that paper was now overtaken by using digital web pages. Delivered postcards soon found their reprieve from mass electronic mail blasts. The ability to reach one hundred people over the course of a single day soon transformed into being able to reach one thousand people over the course of a single minute. This rapid improvement completely altered the personality of the business. Even the realm of reputation changed. While word of mouth will never fade away for good, a real estate group could post customer reviews on their web pages. This allowed for mass testimony to generate a web reputation in one fell swoop.
Putting everything in perspective, the Internet cut out the time of having to get somewhere. It created a new luxury for people who were always on the move and too stressed or too overwhelmed to be able to get done what they wanted, or find out what they needed. It was the ultimate personal assistant for everyone.
The most intriguing aspect is that it's not done yet. The manner of conducting business is still in flux, and it is a relatively positive one, at least in terms of real estate marketing. It has opened a door for realtors to reach a lot of people, and to reach a lot of people at once. There is no sign of changing speed anytime soon either.
About the Author:
Tori is a real estate professional who specializes in real estate marketing cards.
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