As you may have heard, the use of text messages to advertise business and engage customers is at the base of a very steep incline. The use of Text Message marketing is set to grow over 2,700% over the next four years.
Just as the Internet changed the way a Realtor markets a home and looks to gain prospective buyers, mobile marketing, and specifically, Text marketing is going to change the landscape again.
There are several key reasons why Mobile marketing for real estate is beneficial.
1. It is a 24/7 marketing tool. Once you set up the web-based system it markets for you automatically, even while you sleep.
2. It is easy. You simply complete a few fill in the blank sections on the website and the system runs automatically
3. It provides Amazing information. You can only include 160 characters in an SMS text message, but if you can insert a short URL into the message the user can click the link in a smart phone and open up the full MLS listing. You will never have to touch a flyer box again!
4. It is inexpensive. Compared to the cost of printing, reprinting and stocking flyers, SMS flyers are very inexpensive.
5. It builds your database. When someone takes a paper flyer (or two, or three) from the box, you have no clue who they were. You could go through hundreds of flyers and never have any idea of who was looking at your home.
With digital Text flyers for real estate you capture the cell phone number of the person requesting the information, and if the system has a mini-CRM built into it, you can send scheduled, triggered responses directly back to the prospective buyer.
Just as the Internet changed the way real estate transactions occur, text message and mobile marketing is going to change the landscape again. Even if you aren't a big user of texting, your prospective buyers are, so you need to change with the ever changing technological environment.
Just as the Internet changed the way a Realtor markets a home and looks to gain prospective buyers, mobile marketing, and specifically, Text marketing is going to change the landscape again.
There are several key reasons why Mobile marketing for real estate is beneficial.
1. It is a 24/7 marketing tool. Once you set up the web-based system it markets for you automatically, even while you sleep.
2. It is easy. You simply complete a few fill in the blank sections on the website and the system runs automatically
3. It provides Amazing information. You can only include 160 characters in an SMS text message, but if you can insert a short URL into the message the user can click the link in a smart phone and open up the full MLS listing. You will never have to touch a flyer box again!
4. It is inexpensive. Compared to the cost of printing, reprinting and stocking flyers, SMS flyers are very inexpensive.
5. It builds your database. When someone takes a paper flyer (or two, or three) from the box, you have no clue who they were. You could go through hundreds of flyers and never have any idea of who was looking at your home.
With digital Text flyers for real estate you capture the cell phone number of the person requesting the information, and if the system has a mini-CRM built into it, you can send scheduled, triggered responses directly back to the prospective buyer.
Just as the Internet changed the way real estate transactions occur, text message and mobile marketing is going to change the landscape again. Even if you aren't a big user of texting, your prospective buyers are, so you need to change with the ever changing technological environment.
About the Author:
Jeffrey Arnold is a nationally recognized SMS marketing and search engine marketing expert. He will work with you to formulate the most powerful SMS marketing campaign possible. Visit his site for a FREE TRIAL of his texting software and try the service to determine if using SMS marketing and text message flyers for real estate is for you.
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