When selling real estate, experienced marketing consultants can often offer fresh ideas that can be used in real estate.
Seth Godin, in his book "Purple Cow: Transform Your Business by Being Remarkable" asserts the key to success is to discover a way to stand out.. To be the purple cow in a field of monochrome Holsteins.
Seth illustrates the power of using stories as a methodology for selling houses by citing Arthur Riolo, a property agent and a top class storyteller. Arthur sells property in a little town north of NY City. He sells lots of real estate, more than all his competitors combined. That is because Arthur doesn't sell anything.
Any person can tell you the specs of a home or chat to you about realty taxes. But he does not. Rather than that, Arthur does something completely different.
He'll take you and your spouse on a tour. You drive up and back down the hills of a neighborhood as he highlights home after home (properties that aren't even for sale). He tells you who lives in that home and what their interests are and how they found the house and the name of their dog and what their kids are up to and how much they paid for the property.
He tells you a report about the numerous issues in the town, the long-simmering rivalries between districts and the evolution and approaching demise of the Mother's Club. Then, and only then, does Arthur show you a place.
It could be due to Arthur's antique pickup truck or the incontrovertible fact that everyone in the community knows him or the obvious joy he gets from the community, but sooner or later, you may purchase a house from Arthur. And not just because it's a good house, but because it's a good story.
Be A Property Storyteller!
Your website or real estate blog permits you to showcase your knowledge and experience of the community. Consumers and Sellers desire an expert with intimate awareness of their chosen neighborhood.
Seth Godin, in his book "Purple Cow: Transform Your Business by Being Remarkable" asserts the key to success is to discover a way to stand out.. To be the purple cow in a field of monochrome Holsteins.
Seth illustrates the power of using stories as a methodology for selling houses by citing Arthur Riolo, a property agent and a top class storyteller. Arthur sells property in a little town north of NY City. He sells lots of real estate, more than all his competitors combined. That is because Arthur doesn't sell anything.
Any person can tell you the specs of a home or chat to you about realty taxes. But he does not. Rather than that, Arthur does something completely different.
He'll take you and your spouse on a tour. You drive up and back down the hills of a neighborhood as he highlights home after home (properties that aren't even for sale). He tells you who lives in that home and what their interests are and how they found the house and the name of their dog and what their kids are up to and how much they paid for the property.
He tells you a report about the numerous issues in the town, the long-simmering rivalries between districts and the evolution and approaching demise of the Mother's Club. Then, and only then, does Arthur show you a place.
It could be due to Arthur's antique pickup truck or the incontrovertible fact that everyone in the community knows him or the obvious joy he gets from the community, but sooner or later, you may purchase a house from Arthur. And not just because it's a good house, but because it's a good story.
Be A Property Storyteller!
Your website or real estate blog permits you to showcase your knowledge and experience of the community. Consumers and Sellers desire an expert with intimate awareness of their chosen neighborhood.
About the Author:
Using the right real estate marketing tools and supplies will mean the main difference between being a Monochrome Holstein in a massive crowd of Realtors or transforming into the Purple Cow.For those interested in becoming more knowledgeable about selling real estate, stop by and review our tips and ideas on the subject matter.
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