Working as an estate agent in any country demands different skills. The way that any sales process is set out and goes all the way through to an end is dissimilar depending on whether you are living in Spain, like I do, the United Kingdom, the States or even Australia.
However there is one thing that is constant for an estate agent and that is the way you get the listings.
Without listings you cannot sell and without sales you cannot make your commissions. So how does one get the very best listings for your estate agency and how do you give the best service to your clients, the people that are selling?
It all boils down to promoting of course. You have to be ready to guarantee to your clients that you're going to be selling their property correctly and in a pro-active way.
What an estate agent usually does is struggle to get the listing, and then place it into the window of their property broker and most likely put it into your promotion in papers and specialist magazines. What most realtors don't do is go the additional mile.
So how does one go that additional mile?
There's a whole chapter in the Web Marketing For Estate Agents book with a plethora of recommendations of how it's possible for you to make sure that you get that listing each time.
The use of social media to pump your listings is the key naturally but within the book the detail of how you can do that without seeming to be always selling, and so boring, to your audience is great. The employment of new media eg the iPad and iPhone to keep on top of your market, and how to chase up employing a process of check moves so at when the purchaser is ready to move you are the only agent they think of coming to.
However there is one thing that is constant for an estate agent and that is the way you get the listings.
Without listings you cannot sell and without sales you cannot make your commissions. So how does one get the very best listings for your estate agency and how do you give the best service to your clients, the people that are selling?
It all boils down to promoting of course. You have to be ready to guarantee to your clients that you're going to be selling their property correctly and in a pro-active way.
What an estate agent usually does is struggle to get the listing, and then place it into the window of their property broker and most likely put it into your promotion in papers and specialist magazines. What most realtors don't do is go the additional mile.
So how does one go that additional mile?
There's a whole chapter in the Web Marketing For Estate Agents book with a plethora of recommendations of how it's possible for you to make sure that you get that listing each time.
The use of social media to pump your listings is the key naturally but within the book the detail of how you can do that without seeming to be always selling, and so boring, to your audience is great. The employment of new media eg the iPad and iPhone to keep on top of your market, and how to chase up employing a process of check moves so at when the purchaser is ready to move you are the only agent they think of coming to.
About the Author:
Graham Hunt is the author of Web Marketing for Estate Agents which you will find at the link. He also runs a successful blog about Houses for sale in Spain and other issues in the Spanish Property Market.
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