Veteran real estate agents realize how fierce the competition to sell homes is, and that the agent who can build brand identity will be able to increase sales and commissions. Agents who use real estate postcards in their marketing campaign, are able to build brand identity, and establish themselves as sales experts. A postcard, used strategically, can help an agent take his business to new levels. A postcard is a relatively inexpensive promotional tool and it is possible to blanket a specific area with mailings for a lot less than one might think.
The agent's objective is put a postcard in a homeowner's hand, and for that homeowner to hold onto the card, rather than to throw it away. One way to insure that the homeowner keeps the card, is to add something of value to the card. For instance, placing a calendar, a cooking recipe, or housecleaning tip, on the card, makes the card more than a promotional message.
Agents should schedule monthly mailings so that homeowners get used to receiving the cards, and the valuable information that comes along with the agent's promotional message. This is a long term strategy, so the sales person should expect to see results no earlier than six months from the initial mailing. However, the sales person with initiative, can speed her results by doing personal follow up.
It usually takes 6 to 12 months to see results from a postcard marketing campaign. But results could come sooner if an agent follows up the mailings with personal visits, or with telephone calls. A lot of agents have forgotten the power of personal meetings because they are too busy looking for on line leads.
Agents who use postcard mailings combined with personal follow up, will be sure to separate themselves from the group. Building a thriving real estate sales business takes time, patience, and determination. But, remember, the homeowner will work with an agent they are familiar with, rather than an agent they never heard of.
The card should be made out of high quality paper. The card should be big so it grabs the homeowner's attention. The agent's photograph should be on the front of the card, along with the agent's website address. Every agent must have a professional looking website along with a photos of the properties he has listed.
Many homeowners are facing foreclosure and are looking for a way to avoid losing their home. The agent who specializes in foreclosures can use postcard marketing to reach those who need to sell their house in order to avoid foreclosure. The property owner who is looking at being foreclosed upon, will keep a postcard sent by an agent who can help him sell his home fast.
Veteran real estate agents understand that the competition to sell properties is fierce, and the agent who wants to succeed has to separate himself from other agents. One way an agent can separate himself from other agents is to start an effect marketing campaign using real estate postcards as a marketing tool. The postcard used strategically can help an agent build his brand and increase his commissions.
The agent's objective is put a postcard in a homeowner's hand, and for that homeowner to hold onto the card, rather than to throw it away. One way to insure that the homeowner keeps the card, is to add something of value to the card. For instance, placing a calendar, a cooking recipe, or housecleaning tip, on the card, makes the card more than a promotional message.
Agents should schedule monthly mailings so that homeowners get used to receiving the cards, and the valuable information that comes along with the agent's promotional message. This is a long term strategy, so the sales person should expect to see results no earlier than six months from the initial mailing. However, the sales person with initiative, can speed her results by doing personal follow up.
It usually takes 6 to 12 months to see results from a postcard marketing campaign. But results could come sooner if an agent follows up the mailings with personal visits, or with telephone calls. A lot of agents have forgotten the power of personal meetings because they are too busy looking for on line leads.
Agents who use postcard mailings combined with personal follow up, will be sure to separate themselves from the group. Building a thriving real estate sales business takes time, patience, and determination. But, remember, the homeowner will work with an agent they are familiar with, rather than an agent they never heard of.
The card should be made out of high quality paper. The card should be big so it grabs the homeowner's attention. The agent's photograph should be on the front of the card, along with the agent's website address. Every agent must have a professional looking website along with a photos of the properties he has listed.
Many homeowners are facing foreclosure and are looking for a way to avoid losing their home. The agent who specializes in foreclosures can use postcard marketing to reach those who need to sell their house in order to avoid foreclosure. The property owner who is looking at being foreclosed upon, will keep a postcard sent by an agent who can help him sell his home fast.
Veteran real estate agents understand that the competition to sell properties is fierce, and the agent who wants to succeed has to separate himself from other agents. One way an agent can separate himself from other agents is to start an effect marketing campaign using real estate postcards as a marketing tool. The postcard used strategically can help an agent build his brand and increase his commissions.
About the Author:
Tori is a real estate professional who specializes in real estate marketing materials.
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