In our previous issue, you learned how Facebook helps businesses attract new clients. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having reliable online presence, business is dead.
A lot of business entrepreneurs have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any starting business.
As mentioned in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A simple profile page is best left to individuals. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like 'TASTY Boston Homemade Ice Cream' With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this after you have created a user name. You will only be able to create a user name once you've gained 25 Fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that's complete with background, short history, other contact details and store locations is essential. You'll also want to add a touch of creativity to your content. Most of the time, the profile is the basis whether people want to add you up or not. This should be the primary goal of a Facebook Fan page, to have a strong following online.
When using Facebook for Business, part of building a good brand is by customizing it by adding store photos, product photos, notes and the like. Be cautious with the content that you post though. If you are posting photos and you don't want them stolen, place a watermark as a warning. You must remember that you are building a brand here. It's in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Lastly, never forget to add your contact numbers and store addresses.
For a more solid online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Make sure that you look for your next issue soon. You will discover how to get people to like your Facebook business page.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having reliable online presence, business is dead.
A lot of business entrepreneurs have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any starting business.
As mentioned in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A simple profile page is best left to individuals. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like 'TASTY Boston Homemade Ice Cream' With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this after you have created a user name. You will only be able to create a user name once you've gained 25 Fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that's complete with background, short history, other contact details and store locations is essential. You'll also want to add a touch of creativity to your content. Most of the time, the profile is the basis whether people want to add you up or not. This should be the primary goal of a Facebook Fan page, to have a strong following online.
When using Facebook for Business, part of building a good brand is by customizing it by adding store photos, product photos, notes and the like. Be cautious with the content that you post though. If you are posting photos and you don't want them stolen, place a watermark as a warning. You must remember that you are building a brand here. It's in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Lastly, never forget to add your contact numbers and store addresses.
For a more solid online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Make sure that you look for your next issue soon. You will discover how to get people to like your Facebook business page.
About the Author:
Are you already using Facebook for Business? If not, you're missing a lot on profits! Find out more about Facebook marketing here.
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