In our previous issue, we mentioned about how you can make money from Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.
The Groups feature has recently been fine-tuned making it a lot easier to navigate. Notice that compared with Fan pages, the Groups application is not the best choice for use if you're establishing a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, the members are able to start conversations, put up links as well as photos.
However, at the present the Facebook Group Application has a constrained efficiency if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. In order to work around this limitation, companies can either have an employee open a personal account and then take control of their Facebook marketing and advertising efforts or be very careful who they choose as contacts in their business page. Even the business owner can implement this straight.
Let's quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:
- As Connection to other Industry Figures
No matter what industry you are part of, a strong conversation on the key points and issues of the network is one way to build your reputation whether through official meeting places or through laid back discussions in a medium like Facebook. For other business owners, this could mean talking to competition and disclosing things that they aren't expected to. Even so, they'd be amazed to know that a lot other advertisers are happy to talk about what they know. So don't hesitate to talk about and moderate a closed or open discussion (whatever you prefer) with other entrepreneurs. You might just obtain some advantages you wouldn't have had otherwise.
- As An Assistance Group
Do you need some assistance in marketing? What about if you need to freely talk about an internal issue in the administrative department? With Facebook for Business, you can easily do this with as much openness or privacy as you want.Your staff will notice the discussion and feel relieved that they're not the only ones who are attempting to fix the issue. It is also a way to celebrate small milestones in the department you belong to or with the company at large.
- As a Call for Corporate Social Responsibility
Are you organizing a fundraising activity? Or what if you want to connect with the charity or advocacy group that you're company is involved in? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. Making the discussion open will invite other people to join in and share their own views.
- As a Way to Update Field Workers Constant connection among the workers is an essential factor of any business. All businesses must be able to communicate with everyone in the team quickly and easily. Any matter that need to be tackled within the staff can be done online with the use of Facebook Groups. There are live chats, posts and photo updates so that workers from outside feel like they're still under the company umbrella no matter where they go.
Keep watch for the next issue of Facebook for Business. We will focus on the right ways to start conversations with your fans and friends on Facebook.
The Groups feature has recently been fine-tuned making it a lot easier to navigate. Notice that compared with Fan pages, the Groups application is not the best choice for use if you're establishing a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, the members are able to start conversations, put up links as well as photos.
However, at the present the Facebook Group Application has a constrained efficiency if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. In order to work around this limitation, companies can either have an employee open a personal account and then take control of their Facebook marketing and advertising efforts or be very careful who they choose as contacts in their business page. Even the business owner can implement this straight.
Let's quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:
- As Connection to other Industry Figures
No matter what industry you are part of, a strong conversation on the key points and issues of the network is one way to build your reputation whether through official meeting places or through laid back discussions in a medium like Facebook. For other business owners, this could mean talking to competition and disclosing things that they aren't expected to. Even so, they'd be amazed to know that a lot other advertisers are happy to talk about what they know. So don't hesitate to talk about and moderate a closed or open discussion (whatever you prefer) with other entrepreneurs. You might just obtain some advantages you wouldn't have had otherwise.
- As An Assistance Group
Do you need some assistance in marketing? What about if you need to freely talk about an internal issue in the administrative department? With Facebook for Business, you can easily do this with as much openness or privacy as you want.Your staff will notice the discussion and feel relieved that they're not the only ones who are attempting to fix the issue. It is also a way to celebrate small milestones in the department you belong to or with the company at large.
- As a Call for Corporate Social Responsibility
Are you organizing a fundraising activity? Or what if you want to connect with the charity or advocacy group that you're company is involved in? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. Making the discussion open will invite other people to join in and share their own views.
- As a Way to Update Field Workers Constant connection among the workers is an essential factor of any business. All businesses must be able to communicate with everyone in the team quickly and easily. Any matter that need to be tackled within the staff can be done online with the use of Facebook Groups. There are live chats, posts and photo updates so that workers from outside feel like they're still under the company umbrella no matter where they go.
Keep watch for the next issue of Facebook for Business. We will focus on the right ways to start conversations with your fans and friends on Facebook.
About the Author:
Are you already using Facebook for Business? If not, you better benefit from its potential right away. Find out more about Facebook marketing here.
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