As a real estate agent, you know how tough your competition can be and how difficult it is to set yourself apart on a consistent and regular basis. Real estate postcards allow you to do just that when you incorporate them into your marketing campaign.
Many realtors envision the 'just listed' or 'just sold' postcards that get sent around the immediate area of their listings. These are valuable; however, there are many other types that you can incorporate that will help generate interest, help you establish yourself as the neighbourhood expert and create brand awareness.
There are many ways to create a campaign that is built around real estate postcards. The first step is to find an area that you'd like to farm; in other words, pick a neighbourhood of about 350 homes that you will focus on. Choose an area with good sales prices, but not too low or too high. If your budget is not strained, you may even choose more than one farm.
Then, choose the type of postcards you are going to mail out. It is crucial to mail something that the homeowners are going to want to keep. Inspirational messages, do it yourself tips or recipes are all great ideas. Your cards will end up on their refrigerator instead of their garbage bin.
At the very least, you should mail out your cards once a month via the postal service. Get into the habit of mailing out on a regular basis. This creates consistency in your marketing and the homeowners will come to look forward to getting their new recipe or their new homeowner tips.
With consistent mailings you can expect to see results in six to twelve months. It takes that long to build your brand and reputation regardless of your marketing strategy. If you want results faster, then incorporate follow up phone calls or door knocking into your overall marketing plan.
The plan is very simple: each month, mail your postcards to your farm. After a couple of days, follow up by giving the homeowners a call (check the national call list first) or go and knock on their door. This will establish professionalism and trust and let them know that you are indeed a real person. As old-fashioned or outdated as this sounds it is still an effective technique. Many realtors these days are concentrating so heavily on getting their leads from the internet that they have lost the true art of communicating face to face.
Becoming a successful realtor takes patience, determination and persistence. When you include real estate postcards in your marketing strategy you are setting yourself apart from your competition; when you follow up with them on a regular basis you are establishing yourself as the expert. People will contact you when it comes time to sell their home because they know you and have talked to you; you're not just another face in the newspaper or on a for sale sign. You'll soon have so much business you will have to hire an assistant to help you.
Many realtors envision the 'just listed' or 'just sold' postcards that get sent around the immediate area of their listings. These are valuable; however, there are many other types that you can incorporate that will help generate interest, help you establish yourself as the neighbourhood expert and create brand awareness.
There are many ways to create a campaign that is built around real estate postcards. The first step is to find an area that you'd like to farm; in other words, pick a neighbourhood of about 350 homes that you will focus on. Choose an area with good sales prices, but not too low or too high. If your budget is not strained, you may even choose more than one farm.
Then, choose the type of postcards you are going to mail out. It is crucial to mail something that the homeowners are going to want to keep. Inspirational messages, do it yourself tips or recipes are all great ideas. Your cards will end up on their refrigerator instead of their garbage bin.
At the very least, you should mail out your cards once a month via the postal service. Get into the habit of mailing out on a regular basis. This creates consistency in your marketing and the homeowners will come to look forward to getting their new recipe or their new homeowner tips.
With consistent mailings you can expect to see results in six to twelve months. It takes that long to build your brand and reputation regardless of your marketing strategy. If you want results faster, then incorporate follow up phone calls or door knocking into your overall marketing plan.
The plan is very simple: each month, mail your postcards to your farm. After a couple of days, follow up by giving the homeowners a call (check the national call list first) or go and knock on their door. This will establish professionalism and trust and let them know that you are indeed a real person. As old-fashioned or outdated as this sounds it is still an effective technique. Many realtors these days are concentrating so heavily on getting their leads from the internet that they have lost the true art of communicating face to face.
Becoming a successful realtor takes patience, determination and persistence. When you include real estate postcards in your marketing strategy you are setting yourself apart from your competition; when you follow up with them on a regular basis you are establishing yourself as the expert. People will contact you when it comes time to sell their home because they know you and have talked to you; you're not just another face in the newspaper or on a for sale sign. You'll soon have so much business you will have to hire an assistant to help you.
About the Author:
Tori is a real estate professional who specializes in real estate marketing postcards.
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