What do you do when you have to get a property sold in a market that's on a downward turn? Your first thought might be to slash the price and slap a listing on every website known to man. Unfortunately many like you have tried this option to no avail.
I find many listings with common mistakes like the one below from a townhome in my neighborhood:
"Small complex in Burnaby Heights for sale. Rare corner unit offered in stunning Red Brick Heights. Built 2 years ago, 3 bedrooms and 2 baths help to fill up 1,375 square feet of living space. There's also a 3rd floor loft. On the roof you'll find magnificent panoramic views of the North Shore Mountains. Enjoy gourmet kitchen, hardwood floors, granite counters, and stainless steel appliances. Move quick - at this price, the unit won't last long. Reduced strata fee on well managed property."
A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product " in this case, the product is the house. And lately the real estate market has made many people feel scared. It's also made others feel like there's real opportunity. So its likely that many prospective purchasers' desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.
If you need to sell your home right away, start by using the fear we just talked about. Create urgency to help ensure buyers will act quickly. At the same time you want to inspire a sense of joy at the prospect of owning the home; this can make a person buy, no matter what the market conditions are like.
Never start out an add to sell by simply listing features. You can't just hope that the potential buyer will be swayed in a positive direction based on the homes statistics. Hardwood floors, great views, and stainless steel could be offered in every other home that's on the market. What you should do is get to the root of their feelings about the home you're selling. How will they feel when they walk through these doors or cook in the magnificent kitchen? Keep this in mind as you come up with the proper wording in your listing. Remember to try and tap into the emotional side of why they want to buy and then arrange the listing to tug on those emotions.
A professional copywriter would be able to able to craft an expert listing that would cause buyers to respond rapidly. I think my neighbor could have used some copywriting help in drafting the ad to sell their townhouse.
I find many listings with common mistakes like the one below from a townhome in my neighborhood:
"Small complex in Burnaby Heights for sale. Rare corner unit offered in stunning Red Brick Heights. Built 2 years ago, 3 bedrooms and 2 baths help to fill up 1,375 square feet of living space. There's also a 3rd floor loft. On the roof you'll find magnificent panoramic views of the North Shore Mountains. Enjoy gourmet kitchen, hardwood floors, granite counters, and stainless steel appliances. Move quick - at this price, the unit won't last long. Reduced strata fee on well managed property."
A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product " in this case, the product is the house. And lately the real estate market has made many people feel scared. It's also made others feel like there's real opportunity. So its likely that many prospective purchasers' desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.
If you need to sell your home right away, start by using the fear we just talked about. Create urgency to help ensure buyers will act quickly. At the same time you want to inspire a sense of joy at the prospect of owning the home; this can make a person buy, no matter what the market conditions are like.
Never start out an add to sell by simply listing features. You can't just hope that the potential buyer will be swayed in a positive direction based on the homes statistics. Hardwood floors, great views, and stainless steel could be offered in every other home that's on the market. What you should do is get to the root of their feelings about the home you're selling. How will they feel when they walk through these doors or cook in the magnificent kitchen? Keep this in mind as you come up with the proper wording in your listing. Remember to try and tap into the emotional side of why they want to buy and then arrange the listing to tug on those emotions.
A professional copywriter would be able to able to craft an expert listing that would cause buyers to respond rapidly. I think my neighbor could have used some copywriting help in drafting the ad to sell their townhouse.
About the Author:
How to find money for real estate deals, create financial freedom, positive cashflow and massive wealth with Julie's free Real Estate Investing Starter Tips Guide. Retire a rich real estate investor with tips like: How to find quality rental properties, finding and keeping great tenants, and easy ways to make more money with real estate.
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