Wednesday, 27 February 2008

How Can You Sell Your Properties Like A Pro

By Jacques Coquerel

Ever wonder how professional real estate people sell a house in practically no time at all? It's more than just connections and it's more than just hefty marketing budget, it is about strategy. These people have years of experience to develop their strategy but the good news is, you too can learn their strategy by following their real estate footprints.

This is the beauty about real estate because this industry has been here for centuries so that the things that you need to learn were already learned by other people. All you need to do is to observe them, read and listen to their advices, and apply what you have learned. So you want to learn how these people can sell there properties easily, now is your time to learn about the strategies that they employ.

Your price is the most crucial consideration when it comes to selling your property. 80% of the buyers' consideration is the price of your property. If you price your property too high, the buyers will think that you just want to profit from the sale and if you price it too low, you might hurt your profit. Strike a balance between the two: seasoned investors are happy for a markup of 20% of the listing price.

The next strategy you can employ is to prepare your house for inspection. Presentation is also a key for you to close a deal from one of your potential buyers before your open-house will be over. This means preparing the house at least a week before you open it for inspection. With the many options available for home buyers nowadays, they could easily be disenchanted by a single flank of stairs that squeaks.

Being proactive in this state of the housing market also ensures that you can sell your property within the time you planned. Make some effort to expose your property for sale to the potential buyers. Seasoned investors used to employ the service of Multiple Listing companies to bring in more buyers.

Do what professional investors do and follow up on your potential buyers. Sometimes, even though buyers consider your property to be fit for them, they may have special requests that when not taken cared of might make them lose their appetite over your property. Give your potential buyers several choices to acquire your property; consider opening it up for lease option or owner financing.

Individual home sellers are advised to leave their house during inspection. Unless you have training on customer care and you know how to cater to the needs of the buyers. In that case, you can stay to show your house around for the buyers. Take your potential buyers room-to-room and give them a bit of an idea about positive, unforgettable experience you have in that room.

Be sure that you give your customers a chance to explore the house on their own. Part of being professional about the whole event is to know that this event is for your buyers. You're telling them your fond memories just to help them see what they could do in the room too. But you should never make the whole event a story telling session.

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